English as a Foreign Language (EFL) - Definitions

English as a Foreign Language (EFL) - Definitions Definition A traditional term for the use or study of the English language by non-native speakers in countries where English is generally not a local medium of communication. English as a Foreign Language (EFL) corresponds roughly to the Expanding Circle described by linguist Braj Kachru in Standards, Codification and Sociolinguistic Realism: The English Language in the Outer Circle (1985). See examples and observations below. Also see: English as a Second LanguageTop Four ESL WebsitesCommunicative CompetenceContrastive RhetoricEnglish as an Additional LanguageEnglish as a Lingua FrancaEnglish as a Native LanguageEnglish as a Second LanguageGlobal EnglishInner Circle, Outer Circle, Expanding CircleInterlanguageNative SpeakerismNew EnglishesNotes on English as a Global LanguageSecond Language (L2)World English Example and Observations: ESL and EFL instructional approaches differ in significant ways. ESL is based on the premise that English is the language of the community and the school and that students have access to English models. EFL is usually learned in environments where the language of the community and the school is not English. EFL teachers have the difficult task of finding access to and providing English models for their students. . . . As the number of ESL students has increased in schools across North America, more classrooms and school have become more like EFL than ESL environments.(Lee Gunderson, ESL (ELL) Literacy Instruction: A Guidebook to Theory and Practice, 2nd ed. Routledge, 2009)Distinctions Between ESL and EFLAlthough ESL (English as Second Language) and EFL (English as Foreign Language) are often used interchangeably, there are unique differences between the two. . . .ESL countries are nations where the medium of instruction in education and government is in English, although English may not be the native language.On the other hand, EFL countries do not use English as a medium of instruction but English is taught in schools. Malaysia was once considered an ESL country but now leans more towards EFL.The methods and approaches of teaching English as a second language and foreign language do differ greatly.(Christopher Fernandez, Of English Teachers Then and Now. The Star [Malaysia], November 11, 2012)The distinction between second language and foreign language is not, however, a sharp one, and there are cases, like Indonesia, where classification is disputable. Moreover, there is a considerable amount of variation in the roles played by second languages, for example in education, in the fields of discourse used, and in the giving of prestige or power. In India, the medium of instruction in schools was changed from English to the regional languages after Independence, and subsequently there has been a gradual process of Indianization of the universities, which at one time were all English-medium.(Charles Barber, The English Language: A Historical Introduction. Cambridge Univ. Press, 2000)Indonesia, a former Dutch colony, used to emphasize the teaching of Dutch . . .. The movement towards English as a foreign language began at independence, and English is now the main foreign language being learned in Indonesia. English is taught for eight or nine years from primary school (from Grade 4 or 5) through high school (Renandya, 2000). The main objective is to provide reading skills to enable Indonesians to read science-related materials in English.(Maria Lourdes S. Bautista and Andrew B. Gonzalez, Southeast Asian Englishes. The Handbook of World Englishes, ed. by Braj B. Kachru, Yamuna Kachru, and Cecil L. Nelson. Blackwell, 2006)

Global Business Strategy Essay Example | Topics and Well Written Essays - 2000 words

Global Business Strategy - Essay Example Globalization of firms of all sizes and from a variety of industries is a watch word which must be reckoned with in today’s competitive world markets. To be successful a company should have a, a consumer – oriented approach and should understand customer needs worldwide, along with a comprehensive global business strategy As the world becomes smaller and smaller, it is becoming more and more evident that business firms will increasingly face stronger competition. The purpose of utilizing different types of business strategies on a global scale is to increase the firm’s ability to produce a higher quality product at a lower cost on a world scale. A global business strategy usually comprises of a global product and a brand name, presence throughout the world market. The production activities of the business also will be located worldwide so as to gain maximum advantages, co – ordination of strategies and activities.The global business strategy must be based on standardization of product, branding and advertising. Globalization and business From the perspective of business, interest in globalization centers on two major facts; globalization of markets and globalization of supply chain. The globalization of markets suggested that technological change, social, political and economical development have, in recent decades driven the world towards a ‘global village’ or ‘converging commonality’ – a homogenized unified global market in terms of consumer taste and product preferences. While there is strong evidence that many markets are becoming increasingly global in certain aspects, an approach to strategy that concentrates almost exclusively on standardization and costs represent an oversimplification of the situation. The global environment is becoming increasingly complex and requires more sophisticated approach to strategy.† As per (Ali, 2000, pg.8) â€Å"Global corporations should treat globalizati on as a view and outlook that broadens and energizes human mind and perspectives† As the market become global, consumers are becoming more sophisticated, demanding products that are differentiated rather than standardized. A further complexity is that globalization is not confined to simply to consumer markets but also relates to the global scope of all of organizations’ business operations and its ability to compete on a global scale. Global business strategy is an approach to strategy that embraces the worldwide scope of organizations activities, a view that the whole world is a potential market. Globalization has given business the opportunity to configure its activities so as to take account of vocational and other advantages arising from difference in resources, skills and economic conditions in different parts of the world. The Concept of Strategy with Relate to Business Strategy concerns organizational learning about the business and its environment and the devel opment of knowledge that produces core competences which position the organization favorably with regard to the variable in the environment. Strategic management is comparatively young discipline and, in consequences, there is considerable debate over which approach manager should adopt in devising their strategies. Strategic management is the ongoing process companies use to form a vision, analyze their external environment and their internal organization, and select one or more strategies to use the

Marketing Communications Assignment Example | Topics and Well Written Essays - 2750 words

Marketing Communications - Assignment Example The project makes a study of the external environment. The external environment looks favourable, especially because the world has been gradually moving out of the recession. The most favourable situation is the rapid technological advancement across countries. The use of internet has increased drastically over the years and thus has become the most popular medium of communication by most organisations. Also, there have been an increasing number of teenagers using the internet which makes the internet the most effective medium of marketing communication for brand development (Neuez, 2003, p.4). It is also seen that teenagers are the largest consumers of chocolates. The conventional method of marketing communications in the chocolate industry in UK has been the electronic media. However, the chocolate market in UK looks bright. There is also a high demand for fast food in the nation. One of the close competitors in the field is Cadburys. However, the market share of the company has re cently fallen. â€Å"Data from Nielsen, the market research company, showed Cadbury’s chunk of the chocolate market by value slipped 1.7 per cent to 29.8 per cent last month, the first time that it has fallen below 30 per cent all year† (Boyle, 2009). This situation could be used to the company’s advantage. However, there is one drawback that it would be confronting with. It might confront with a dip in the demand for chocolates as majority of the population greatly suffers from obesity. Application of Theories to Practice Scholars and marketing practitioners have been abandoning the approach of marketing mix and increasingly focussing on the process of relationship marketing and marketing communication strategies. Relationship marketing is defined as the process of establishment, development and maintenance of successful relationship exchanges. The activities involved focuses on decreasing exchange uncertainties and creating customer collaborations and commitme nt by gradually developing and adjusting with the mutual norms and routines (Andersen, 2001, p.168). If the customers can be retained over a number of transactions, both the sellers and the buyers may gain profits resulting from the previous transactions. The aim lies in the attempt to maximise profits as much as possible through the increase in the customer’s lifetime spending instead of generating profits from a single transaction. Thus the process of development of buyer and seller relationship is considered to be the numerous phases in which the trustworthiness of buyers and suppliers are put to test and â€Å"mutual norms governing exchange activities are developed† (Andersen, 2001, p.168). Scholars agree that communication is the fundamental aspect in relationship development. Communication is considered to be the quintessence behind the coordination of behaviour in an organisational setting. The entire inter-organisational distribution channel is held together b y the process of communication. Communication is defined as the way in which a message is transferred to others and also giving it an understandable meaning for everyone. The definition primarily focuses on the way in which communication

Dominant designs Essay Example for Free

Dominant designs Essay Dominant designs tend to help everybody. Good ones reduce production costs, benefiting suppliers and competitors as research and development costs are reduced to near-zero. They also greatly improve the situation for complementors, who are able to produce a wide variety of easily standardized, low-cost complementary products. Consumers benefit too, as costs are driven down by fierce competition to produce the dominant design at lowest cost. The process at its best can be seen in one of the most commonly used and least commonly thought-about products in the world: the lightbulb. There are thousands of brands of lightbulbs produced using a standard design, yet they are entirely indistinguishable. Lightbulbs from China, from Korea, Vietnam, and even America are all produced at roughly the same cost to exactly the same standards. The main variability between them, wattage, is clearly marked and well-understood. Costs are low, and innovation survives. The dominant design in the lightbulb consists of the screwing-in part and the wattages. However, lightbulbs can be developed at all shapes and sizes, and with different color filters. Key innovations, like compact florescent bulbs and floodlights, were seamlessly integrated into the existing system. Even exotic designs, including LEDs and blacklights, were developed using the dominant design. And, of course, the number of available lamps to house them is enormous and standardized. You can even get one with a fan. Computer operating systems, on the other hand, represent a failure of the dominant design. Because each OS behaves differently, a dominant platform like Windows forces programmers to develop their programs either exclusively for Windows or invest lots of time and effort rewriting the program. But since the platform is proprietary, it leads to a powerful monopoly on operating-system technology that creates excessive costs and relatively poor performance, since there are no direct competitors. However, I believe this situation is rare.

The Value of Currency in Eighteenth Century England Essay -- European

The Value of Currency in Eighteenth Century England For most of the eighteenth century, a shilling a day was a fair wage for most workers. Highly skilled workmen naturally made more; unskilled laborers and farm workers fared somewhat less favorably. One shilling would take home "5 Ibs.. of meat or four rabbits, 3 quarts of strong ale, or 6 gallons of 'middling' beer" (Mays 6). M. Dorothy George relates that the cheapest theatre seat, in the top gallery, was about a shilling. And the "weekly rent of a miserable London attic, ready furnished" might be 1 shilling six pence" (George Hogarth 51 n). John O'Donald Mays points out: The coin would also allow the traveler to ride about 4 miles on the stagecoach in winter, and a slightly greater distance in summer. At a noted Liverpool inn, 'The Lion,' a couple could pay a shilling and enjoy a fine meal consisting of veal cutlets, pigeons, asparagus, lamb and salad, apple-pie and tarts. In London the shilling had a slightly lower purchasing power than in the provinces, but nonetheless went a long way in supplying items for the family larder. For twelve pence one could get almost 4 Ibs.. of meat, 1 = Ibs.. of salt butter, almost 3 oz. of tea, 2 Ibs.. of sugar, and 2 Ibs.. of cheese. (quoted in Mays 7) For a country girl traveling to the city, the cheapest, and slowest, form of travel was the wagon. For a mere "shilling a day, which meant a halfpenny a mile," she might even have the luxury of lying in the soft straw. Nights however might also have to be spent either in the wagon or in a bam along the way since no respectable inn would lodge someone who rode in a wagon (George, Hogarth 51 ) . Not nearly so comfortable, but much more dignified, was the stage coach. ... ...(Porter 93). A Conversion Table from Roy Porter s English Society in the Eighteenth Century: * 12 pennies (d.) = 1 shilling (s.) * 20 shillings = 1 pound * 21 shillings = 1 guinea * 5 shillings = 1 crown 100 pounds in the 18 century = about 6,000 pounds today To roughly convert 18th century pounds to 1990 dollars, multiply by 100 (these exchange rates and computations, compliments of Dr. Grove) Works Cited Defoe, Daniel. The Complete English Tradesman. Gloucester: Allan Sutton Publ., 1987 - - - . Moll Flanders. Mineola: Dover, 1996. George, M. Dorothy. Hogarth to Cruikshank: Social Change in Graphic Satire. London: Viking, 1987. Mays, James O'Donald. The Splendid Shilling: A Social History of an Engaging Coin. Burley: Pardy & Son, 1982. Porter, Roy. English Society in the Eighteenth Century. London: Penguin, 1990.

Sonnet 116 Review

marriage†¦ impediments (1-2): T. G. Tucker explains that the first two lines are a â€Å"manifest allusion to the words of the Marriage Service: ‘If any of you know cause or just impediment why these two persons should not be joined together in holy matrimony'; cf. Much Ado 4. 1. 12. ‘If either of you know any inward impediment why you should not be conjoined. ‘ Where minds are true – in possessing love in the real sense dwelt upon in the following lines – there can be no ‘impediments' through change of circumstances, outward appearance, or temporary lapses in conduct. † (Tucker, 192). ends with the remover to remove (4): i. e. , deviates (â€Å"bends†) to alter its course (â€Å"remove†) with the departure of the lover. ever-fixed mark (5): i. e. , a lighthouse (mark = sea-mark). Compare Othello (5. 2. 305-7): Be not afraid, though you do see me weapon'd; Here is my journey's end, here is my butt, And very sea-mark of m y utmost sail. the star to every wandering bark (7): i. e. , the star that guides every lost ship (guiding star = Polaris). Shakespeare again mentions Polaris (also known as â€Å"the north star†) in Much Ado About Nothing (2. 1. 222) and Julius Caesar (3. 1. 65).Whose worth's unknown, although his height be taken (8): The subject here is still the north star. The star's true value can never truly be calculated, although its height can be measured. Love's not Time's fool (9): i. e. , love is not at the mercy of Time. Within his bending sickle's compass come (10): i. e. , physical beauty falls within the range (â€Å"compass†) of Time's curved blade. Note the comparison of Time to the Grim Reaper, the scythe-wielding personification of death. edge of doom (12): i. e. , Doomsday. Compare 1 Henry IV (4. 1. 141): Come, let us take a muster speedily: Doomsday is near; die all, die merrily.

Domestic Violence And Gender Roles - 940 Words

The gender and the gender role attitudes have been extensively studied, and the study findings indicate towards the existence of domestic violence disputes (Esqueda, Harrison, 2005). According to the studies, the gender role attitudes contribute significantly towards the understanding as well as the predicting of people’s beliefs and perceptions of violence against women, as well as domestic violence culpability. Seelau, and Seelau, (2005) reveals that men and women have different perceptions about domestic violence, as more men than women are likely to view domestic violence as a norm, and they tend to view the situation as less serious compared to the women. Moreover, the men and women differ significantly in terms of their likelihood of calling the police, as well as the severity of the penalty assigned to the perpetrator. In other studies, women have been found to be more sympathetic toward the victim compared to the men. However, the victim’s gender has been found to play a less important role in influencing the women, as they are more likely to believe the domestic abuse victim and either call the police or recommend that the victim press charges against the perpetrator (Poorman, Seelau, Seelau, 2002). Therefore, when women and men are involved in a romantically abusive relationship, the gender roles as well as their expectations may dictate the perceived acceptability of the abuse. For instance, the men are traditionally believed to be bigger and stronger, whileShow MoreRelatedGender And Gender Violence1482 Words   |  6 PagesGender-based violence is the unequal power relationships between men and women. It includes rape, sexual assault and harassment, domestic abuse, and stalking. Gender violence reflects the idea that violence is often used to uphold structural gender inequalities. Gen der violence includes all types of violence against men, women, children, gay, lesbian, and transgender people. 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Domestic violence can occur directly to an individual or family or indirectly as exposure to domestic violence. The Department of Justice defines domestic violence as â€Å"a pattern of abusive behavior in a relationship that is used by one partner to gain or maintain power and control over another intimate partner†. According to Cross